> Not just the PM. The entire company. Ideally, yes. In practice, and especially in larger shops, it’s the PM’s job to own this relationship and to make sure t

> Not just the PM. The entire company. Ideally, yes. In practice, and especially in larger shops, it’s the PM’s job to own this relationship and to make sure the important players have this understanding. > But a relationship should be consensual, not forced. Absolutely agree here.