5 ms·

but they no longer need a mattress..

• achr2 3y ago
  I am willing to bet that statistically (with the number of mattress companies offering X night returns) that a recent mattress purchaser is more likely to purchase a different mattress within X days than the random public.
• fullshark 3y ago
  Some % of the population buys more than one mattress in a 3 month period, intentionally. Perhaps they are landlords, or have 2nd homes, or want to stock their new home with new furniture.
  • jaclaz 3y ago
    Maybe, but (thank goodness) the mattress ads bombarding does not last 3 months, only a week or so, after 2 and 3/4 months have passed that % of population will either look where they bought the previous one (if they are satified with it) or make a new google search, in both cases the week long targeted campaign won't have much effect.