Too broad, the article ignores the fact that companies like Zynga hire actual behavioral psychologists to create compulsive game mechanics that hook people in.

Too broad, the article ignores the fact that companies like Zynga hire actual behavioral psychologists to create compulsive game mechanics that hook people in. The consumers that do understand how addictive technology works don't use it because they know it's a zero-sum game that yields nothing, ergo not the target market for these strategies. The fact of the matter is that addicted customers don't last nearly as long as loyal customers do.