Consider a few things. Acting a collective fashion is extremely powerful. It could be eminently rational to sacrifice a few incidental personal goals in order t

Consider a few things. Acting a collective fashion is extremely powerful. It could be eminently rational to sacrifice a few incidental personal goals in order to join a collective which can achieve some of your larger ones. Another thing to consider: I think, in general, the arrow is moving away from monolithic collectives and towards smaller, overlapping, more individualistic, identities because of the internet. This has had a lot of effects on society, one of which is to make smaller collectives seem louder and more powerful. Before, culture was so monolithic that alternative views had to be pretty widely shared or violently asserted to make a splash.