Here’s the gist: - The degree to which a company can utilize habit-forming technologies will increasingly decide which products and services succeed or fail.

Here’s the gist: - The degree to which a company can utilize habit-forming technologies will increasingly decide which products and services succeed or fail. - Addictive technology creates “internal triggers” which cue users without the need for marketing, messaging or any other external stimuli. It becomes a user’s own intrinsic desire. - Creating internal triggers comes from mastering the “desire engine” and its four components: trigger, action, variable reward, and commitment. - Consumers must understand how addictive technology works to prevent being manipulated while still enjoying the benefits of these innovations.