Don't do this unless your job is literally to be an "influencer" or you are financially independent. "Build your own personal brand" is really bad advice if you

Don't do this unless your job is literally to be an "influencer" or you are financially independent. "Build your own personal brand" is really bad advice if you don't want to have to be self employed. Nobody is going to hire someone with a public blog of opinions to a properly senior position.