The problem with online ads is that TV ads are so much easier to brainwash people with. When using internets, human primates use their thinkers (a tiny tiny bi

The problem with online ads is that TV ads are so much easier to brainwash people with. When using internets, human primates use their thinkers (a tiny tiny bit, see youtube comments), when using TV, they don't. So if you want to manipulate the human primates to pull the levers that get you the most bananas, and you are using online ads, you won't be able to use the decades of brainwashing techniques evolved to malevolently manipulate people's behaviors in favor of the advertiser. So the ads won't work nearly as good over large populations. When I use the interwebs, I choose where my attention goes. That tiny amount of cognitive freedom is completely incompatible with most advertising philosophy. That's why Fox News hates bloggers, that's why ads will crash fastest online, and that's why the internet is good for humanity. All this crap about growth rates of online ad sales is really just gloss on the relationship between the efficacy of different kinds of advertising and brainwashing. Web advertising is less brainwashing friendly, so the people who need to do brainwashing (concentrated powers) will use it less when times are tight. Google will suffer less, because it's web advertising involve stuff it's customers are looking to pay attention too.