I need some advice on how to promote an e-commerce startup both online and offline profitably. (FTFY) In my business (PPC), we speak in terms of two main metri

I need some advice on how to promote an e-commerce startup both online and offline profitably. (FTFY) In my business (PPC), we speak in terms of two main metrics: market demand (measured by potential revenue), and cost per acquisition. We can take just about any company that has a large enough market demand, and run a profitable campaign for them. The first month or two you should have a reasonable budget to allow for testing of the market and optimization, and from then on it is smoother sailing with reducing conversion costs. To compete in PPC, you should have a pro work on it every day. I really recommend outsourcing it if you dont have the time or knowledge. Costs in India are probably much cheaper; around here it would run you 12% in management fees (with a $1500-$2000 monthly minimum fee). If you think your business is worthy of targeting a large market, I guarantee you that you can run a successful PPC campaign, while spending many thousands of dollars a month in ads.