Its unfortunate that there is no sensible approach on DNS to facilitate everyone getting their own name. Having everyone attempting to register unique 2nd level

Its unfortunate that there is no sensible approach on DNS to facilitate everyone getting their own name. Having everyone attempting to register unique 2nd level domain from handful of TLDs is not really scalable approach, good memorable identifiers are going to run out fast. Based on quick search, currently there are <400M registered domain names across all TLDs. Growing that to order of ~10B will have challenges. What would be needed is either some kind of sensible hierarchy, or solve the problem like we did it with phones and just skip the name part completely and allocate a number to everyone instead. The discovery of everyones "internet number" could be delegated to social networking, both the old fashioned way (printed business cards) and more modern way ("facebook"). Interesting question is could we allocate IPv6 block to everyone and have it be somehow part of the solution. Maybe not directly, but it would be still something to ponder.