Companies doing useless crap with AI has been a thing long before the current AI popularity spike. I've heard a specialist complain about that trend 5 years ago

Companies doing useless crap with AI has been a thing long before the current AI popularity spike. I've heard a specialist complain about that trend 5 years ago, where clients couldn't say what they wanted to do with an AI but they "knew" they needed one. That doesn't make it a grift, though.