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Even if Threads is crap, it’s pretty obvious it’s gonna steal all of Twitter’s advertisers the moment they start showing ads, because the ad money generating us
by rhaway84773 3y ago
Even if Threads is crap, it’s pretty obvious it’s gonna steal all of Twitter’s advertisers the moment they start showing ads, because the ad money generating users are moving onto Threads.
Heck, Threads doesn’t even need to show ads and the displacement of ad money away from Twitter will benefit Meta as much of that Twitter ad money will get redirected to Meta properties like FB and IG instead.
- lapcat 3y agoFWIW (not much) Zuck said they don't intend to monetize Threads until there's "a clear path to 1 billion people" https://www.threads.net/t/CuW5-eWL34x https://www.threads.net/t/CuW5-eWL34x That seems kind of strange to me, though, because 1 billion is more than 3x the entire Twitter user base.
- chupchap 3y ago> path to 1 billion people Also Insta has 1bn+ active MAUs and Meta us leaning heavily on Insta for Threads
- lapcat 3y agoSure, but those 1 billion people could have signed up for Twitter at any point in the last 17 years if they were interested. Twitter already maxed out its user base, so I'm skeptical that there's a 1 billion potential here.
- mmiyer 3y agoPersonally I signed up for threads and have been liking using it so far even though I never really used twitter. I think it has lower startup cost than Twitter because the algorithmic feed really works well without having to manually follow a lot of people. So I think there is reason for Zuck to dream big.
- lapcat 3y ago> I think it has lower startup cost than Twitter because the algorithmic feed really works well without having to manually follow a lot of people. Twitter has an algorithmic feed.
- xwdv 3y agoEither way, Threads runs very lightweight, and can easily go 10 years with no revenue.
- threeseed 3y agoThere is a related problem for Twitter which reminds me of the Altavista/Google days. Zuckerberg has said that they won't run ads until there is a credible path to 1 billion users. So for a year or more it will be Threads with no ads. And Twitter with according to their newly hired CEO "full-screen, sound-on" ads.
- TheAceOfHearts 3y agoMy Threads feed is full of massive brands promoting itselves already. Since you can't control the feed those are basically free ads. The only major difference will be that in the future those brands will be paying Meta for the privilege. Get the brands addicted with free engagement early on and then once they're good and hooked you start charging.
- joegahona 3y agoYou can block them, which I’ve been doing more than I’d like today. I blocked Gary Vee, Wendy’s, the UFC, The Verge, Khloe Kardashian, and about a dozen more accounts I would never follow.
- threeseed 3y agoThe chronological feed is coming soon at which point that will not be an issue. And as mentioned you can simply Mute/Block them. But there is going to be a year or more of Threads being ad-free whilst Twitter is not. That's a game changer.
- luch 3y ago> The chronological feed is coming soon Not it won't. Facebook removed the chronological feed 10 years ago, they won't reintroduce it in Threads. "Curated" feeds is how they get announcers to pay for visibility since the user has no control over what it is displayed at a given time
- Spivak 3y agoAlso there's a bigger difference which is that FB/Meta ads are in an entirely different league of quality. The only ads I hear people IRL talking about actually buying and liking the products advertised to them are IG.