I was so disappointed with the 7970 and 680 era of cards because the one time AMD launched first they priced a mid size die as if it was a top end card and Nvid

I was so disappointed with the 7970 and 680 era of cards because the one time AMD launched first they priced a mid size die as if it was a top end card and Nvidia followed suit renaming the x70 card to the 680 as competition. It marked the beginning of the period where cards have got more expensive and renamed over and over. The 580 in pedigree looked a lot more like a Titan card/x90 does today than any x80. An x80 today is a x60 class card of that era in terms of die size, memory bus width and power consumption targets and a host of other core big measures of GPU design. They have both been at it gradually increasing prices to the point where a mid range card of a decade ago now costs 5x as much and twice the price of an entire console. It's got pretty insane this generation with marginal gains and massive price hikes and another set of renaming cards to step the dies down again. Finally no one is buying them but these companies are big enough they will just blame the overall economy anyway.