Sounds kind of like the online dvd streaming company www.zediva.com - they had one DVD player per stream, so you were actually "booking" a dvd out, no-one else

Sounds kind of like the online dvd streaming company www.zediva.com - they had one DVD player per stream, so you were actually "booking" a dvd out, no-one else could watch while you were. Sadly they got sued and shut down, was great while it lasted!