I don't really agree. There are countless ads I have zero recollection of because I don't care in the slightest. I'm a guy, and I remember Playtex commercials f

I don't really agree. There are countless ads I have zero recollection of because I don't care in the slightest. I'm a guy, and I remember Playtex commercials for women, because it is interesting in a way what women deal with IMO. Now, you can argue that advertising works to make me interested in something enough to choose to care, but that's different.