I'm saying that FB wouldn't have needed to resort to this lousy strategy if that "alignment" that you mention would have given them enough numbers all by itself

I'm saying that FB wouldn't have needed to resort to this lousy strategy if that "alignment" that you mention would have given them enough numbers all by itself. As such, adding a dying social-media activity ("short" texting) to a fading social-media property (IG) is also less than ideal for Meta the company.