Yeah definitely because FB brand is trashed. Instagram still has decent branding and many people don't even realize it's the same company. I also imagine their

Yeah definitely because FB brand is trashed. Instagram still has decent branding and many people don't even realize it's the same company. I also imagine their accounts infrastructure is more app-driven on Instagram and was easier to integrate into a new platform without inheriting ~20 years (wow!) of tech debt from FB.