If I have gathered correctly, it's that Meta (Facebook's parent co) has launched a new product called "Threads", but there is already a company called "Threads"

If I have gathered correctly, it's that Meta (Facebook's parent co) has launched a new product called "Threads", but there is already a company called "Threads" which OP linked with his or her post. So the question is, how can Facebook launch without owning the trademark, which it is surely violating.