It's cynical, but because McDonald's only has so many humans to do social media, and they can't be everywhere all the time, so it's in their better interest to

It's cynical, but because McDonald's only has so many humans to do social media, and they can't be everywhere all the time, so it's in their better interest to hype the fast horse and back it. We wouldn't want them infiltrating our forums, but they want our attention, and it's more cost effective to get it from Twitter and Threads than a million decentralized forums.