in the case of instagram isn't it exactly the same? Instagram is going to process the photo, find out who's in it, then their insta/FB account, and then use the

in the case of instagram isn't it exactly the same? Instagram is going to process the photo, find out who's in it, then their insta/FB account, and then use their association to you and ads you've clicked to try and figure out an ad to serve to them that's most likely to generate a click. edit: i guess the difference is you're not selling them the picture, you're providing it for free.