4 ms·

I don't know Linda Yaccarino well, but so far all her statements, internal and public, read like cringe parody of corporate mediocrity.

wilg 3y ago
Yep, she sounds exactly like someone who used to be an advertising executive.
meepmorp 3y ago
They're corporate anodynes meant for a specific audience. Her job is to be corporate and professional - she's there to get advertisers back onboard with Twitter. She's the grownup there to soothe their worries about the instability in the platform. Or she was, until Musk decided to randomly change the basic value proposition behind the site with no warning, undoing anything she'd already accomplished and making it plain that anything she promises can't be trusted because she's completely powerless figurehead. For her sake, I hope she got her first year's salary up front.
- ulfw 3y ago
  You mentioned Musk "undoing anything she'd already accomplished. What has she accomplished?
  - dodgson 3y ago
    Assumably some backchannel conversations with existing advertisers or advertisers she’d like to lure back, assuring them that Twitter is a stable platform and its users will be able to do things like, for example, see tweets, for the foreseeable future.
    - meepmorp 3y ago
      Right? Imagine selling ad impressions and suddenly the entire scenario changes with zero warning. No doubt executives are falling all over themselves to get in on that shit.
  - meepmorp 3y ago
    She's been talking to advertisers, trying to convince them that Twitter is a good, stable place to work with and they can resume/expand their ad buys. I don't know that she's achieved anything specifically, but I do know that if she has, it's dead now. Musk hired her to help improve revenue, and then basically made it impossible for her to ever achieve that goal.
    - TechnicolorByte 3y ago
      Yup. Her strategy was reported last week: https://arstechnica.com/tech-policy/2023/06/linda-yaccarinos-vision-for-twitter-2-0-emerges/ https://arstechnica.com/tech-policy/2023/06/linda-yaccarinos...
      - meepmorp 3y ago
        That article is amazing to read with the benefit of a week's hindsight.
dodgson 3y ago
I don’t know her at all, but I know she’s someone who looked at Musk’s handling of Twitter over the past few months, his personal behavior, and the offer to work with/for him in this environment and said, “Yeah, this seems like a good idea.” And that’s more than enough.

wilg 3y ago

Yep, she sounds exactly like someone who used to be an advertising executive.

meepmorp 3y ago

They're corporate anodynes meant for a specific audience. Her job is to be corporate and professional - she's there to get advertisers back onboard with Twitter. She's the grownup there to soothe their worries about the instability in the platform. Or she was, until Musk decided to randomly change the basic value proposition behind the site with no warning, undoing anything she'd already accomplished and making it plain that anything she promises can't be trusted because she's completely powerless figurehead. For her sake, I hope she got her first year's salary up front.

ulfw 3y ago
You mentioned Musk "undoing anything she'd already accomplished. What has she accomplished?
- dodgson 3y ago
  Assumably some backchannel conversations with existing advertisers or advertisers she’d like to lure back, assuring them that Twitter is a stable platform and its users will be able to do things like, for example, see tweets, for the foreseeable future.
  - meepmorp 3y ago
    Right? Imagine selling ad impressions and suddenly the entire scenario changes with zero warning. No doubt executives are falling all over themselves to get in on that shit.
- meepmorp 3y ago
  She's been talking to advertisers, trying to convince them that Twitter is a good, stable place to work with and they can resume/expand their ad buys. I don't know that she's achieved anything specifically, but I do know that if she has, it's dead now. Musk hired her to help improve revenue, and then basically made it impossible for her to ever achieve that goal.
  - TechnicolorByte 3y ago
    Yup. Her strategy was reported last week: https://arstechnica.com/tech-policy/2023/06/linda-yaccarinos-vision-for-twitter-2-0-emerges/ https://arstechnica.com/tech-policy/2023/06/linda-yaccarinos...
    - meepmorp 3y ago
      That article is amazing to read with the benefit of a week's hindsight.

dodgson 3y ago

I don’t know her at all, but I know she’s someone who looked at Musk’s handling of Twitter over the past few months, his personal behavior, and the offer to work with/for him in this environment and said, “Yeah, this seems like a good idea.” And that’s more than enough.