"I'm already trying to do just ONE thing well, and they seem to do it so much better, on top of X other things." If this was the situation, why bother continui

"I'm already trying to do just ONE thing well, and they seem to do it so much better, on top of X other things." If this was the situation, why bother continuing? If you can do ONE thing to the same level as your competitors, and then price lower because you don't have all the extras, then maybe...but, if you cannot even match their core capability...