I think this was always true, but maybe many companies realized that they were playing it too safe and conservative with price bumps? What changed (besides a g

I think this was always true, but maybe many companies realized that they were playing it too safe and conservative with price bumps? What changed (besides a good excuse) is big data being and analytics being much easier to obtain and manage. If people can't get the same product category cheaper anywhere else and they keep buying it then of course the will raise more aggressively. I feel the market will eventually correct if "greedflation" is real. Someone must come along and say that they are happy with X% less which is theoretically possible, to capture a market more aggressively and use this narrative as a marketing tool. I know it's easier said than done when there are few players in an industry and the barrier to entry is rather high.