I agree, but I'm specifically calling out the treatment of heat pumps here because that is the topic under discussion. A meta point about journalism as a whole

I agree, but I'm specifically calling out the treatment of heat pumps here because that is the topic under discussion. A meta point about journalism as a whole wouldn't really be on topic, nor easily applicable. I don't have heat pump experience, or even much central AC experience, but I do know that there has been many advancements that make them practical for a wider audience rather than the previous niche. I wish articles would describe these advancements rather than effectively saying "a heat pump is this new awesome invention, go buy one".