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Wow. Every comment so far here disagrees with the idea that startups should have podcasts. I don't think every startup needs a podcast, but my startup has a po

Wow. Every comment so far here disagrees with the idea that startups should have podcasts. I don't think every startup needs a podcast, but my startup has a podcast and actually it's been great for us. Many people in our industry actually recognise us as the people who do The Reinsurance Podcast rather than the people who write the reinsurance software. Our podcast has definitely helped establish us as an authority in the reinsurance industry. I believe our podcast was actually the #1 podcast in Bermuda at one point.

gunapologist99 3y ago
The island of Bermuda has a breathtakingly huge interest in Reinsurance (whatever this is)?
- yakshaving_jgt 3y ago
  > (whatever this is)? Essentially it's when insurance companies buy insurance on the policies they sell. The typical follow-up question to this [overly] simplistic explanation is "…So who insures the reinsurance deals? How many levels of insurance are there?" And the answer to that question… is best learned on The Reinsurance Podcast. :D
hdivider 3y ago
Absolutely, sir. It's curious how strange the HN community sometimes becomes when we enter the world of actual business -- rather than VC-fuelled entrepreneurship, FAANG employment, or the like. Not everything is engineering or YC type entrepreneurship. Podcasts are incredibly powerful, when done well. How else can you connect with: 1. Over time, all key industry players in your niche. 2. Their customers. 3. Potential large customers. (You're not pitching them; you're gaining insights for your audience, and giving them a platform. Potential work can come later if it makes sense for them.) 4. Academic thought leaders. (Tons of them. Many of them love the chance to finally talk about the niche.) 5. And yes, investors. 6. Potential high-value employees. You get to learn from them at the very least. 7. You name it. Try doing this with cold reachouts or networking -- it's doable, but typically takes quite a bit more time, and potentially some assets. And podcasts build trust, and typically take the form of a real human conversation about a niche topic. Relationships are the lifeblood of any business, and podcasts are a wonderful way to initiate and cultivate real human relationships. They can be a refreshing change from all this automation and technology.

gunapologist99 3y ago

The island of Bermuda has a breathtakingly huge interest in Reinsurance (whatever this is)?

yakshaving_jgt 3y ago
> (whatever this is)? Essentially it's when insurance companies buy insurance on the policies they sell. The typical follow-up question to this [overly] simplistic explanation is "…So who insures the reinsurance deals? How many levels of insurance are there?" And the answer to that question… is best learned on The Reinsurance Podcast. :D

hdivider 3y ago

Absolutely, sir. It's curious how strange the HN community sometimes becomes when we enter the world of actual business -- rather than VC-fuelled entrepreneurship, FAANG employment, or the like. Not everything is engineering or YC type entrepreneurship. Podcasts are incredibly powerful, when done well. How else can you connect with: 1. Over time, all key industry players in your niche. 2. Their customers. 3. Potential large customers. (You're not pitching them; you're gaining insights for your audience, and giving them a platform. Potential work can come later if it makes sense for them.) 4. Academic thought leaders. (Tons of them. Many of them love the chance to finally talk about the niche.) 5. And yes, investors. 6. Potential high-value employees. You get to learn from them at the very least. 7. You name it. Try doing this with cold reachouts or networking -- it's doable, but typically takes quite a bit more time, and potentially some assets. And podcasts build trust, and typically take the form of a real human conversation about a niche topic. Relationships are the lifeblood of any business, and podcasts are a wonderful way to initiate and cultivate real human relationships. They can be a refreshing change from all this automation and technology.