Privately there's a lot of the rich doing just that but they're still pushing the do nothing response to climate change politically to continue making money in

Privately there's a lot of the rich doing just that but they're still pushing the do nothing response to climate change politically to continue making money in existing carbon heavy industries; see Florida rejecting solar subsidies and groups trying to force "remove the free electric chargers or put in free gas pumps" through at various local levels. There's still a huge faction of "we can't change this/it'd cost too much money to even try" out there.