If you want to succeed in consumer electronics (or consumer anything), you need a great product AND great marketing. There are plenty of examples of failed cons

If you want to succeed in consumer electronics (or consumer anything), you need a great product AND great marketing. There are plenty of examples of failed consoles that lacked one or both. For example: The Turbografx-16 was a pretty nice system with awesome games that did well in Japan but had next to no presence in the US. Very few people owned one as their only system, so it was mostly bought by video game aficionados who had to have every system. (And I guess reviewers for video game magazines.) The 3DO by contrast had great marketing (lots of commercials, ads in every magazine) but had expensive, lackluster hardware and only a few decent titles. Although to be fair it had higher ambitions than just being a video game console, so that identity crisis was one of its major struggles.