EC2 could help avoid the cost of having dedicated servers to handle the potentially massive (and more likely extremely small) traffic from FaceBook. This wouldn

EC2 could help avoid the cost of having dedicated servers to handle the potentially massive (and more likely extremely small) traffic from FaceBook. This wouldn't be too hard, just have one dedicated server and a box running a load balancer which would automatically spawn EC2 instances if the average load got too high (and kill them if they got too low). Although its easy to outline this solution, I do think it would be difficult for a lone individual to develop their application along with maintaining the scaling aspects of it. Worse, I think that the Facebook platform is not a very rewarding venue to pursue for a small company, especially one that would be risking a meaningful portion of their funding on it.