Great comment, I can fill in some of your references. The Essay you were referring to is the brilliant "The Gervais Principle" https://www.ribbonfarm.com/2009

Great comment, I can fill in some of your references. The Essay you were referring to is the brilliant "The Gervais Principle" https://www.ribbonfarm.com/2009/10/07/the-gervais-principle-or-the-office-according-to-the-office/ https://www.ribbonfarm.com/2009/10/07/the-gervais-principle-... Reforge talks about your cycle - I can't find the exact artcile but you can see it with marketplaces a lot - i.e. Facebook creates APIs for events, 3rd parties build platforms on these APIs, Facebook kills the API access. This is the closest article I could find related to "tactics" https://www.reforge.com/blog/growth-loops https://www.reforge.com/blog/growth-loops