Naming things is not easy. Naming things is hard. I am glad that we have this word now and it is catching on. Because all of us know and see and understand what

Naming things is not easy. Naming things is hard. I am glad that we have this word now and it is catching on. Because all of us know and see and understand what the problem with platforms are. I don't think it obfuscates the problem. Step 1 to fixing a difficult problem. Give it a good name. The Traveling Salesman problem could well have been called "The NP-hard problem" but TSP is a good name.