Honestly, I'd bet that the overlap of FB's current demographics and people who listen to radio/TV is pretty high. The gov't of Canada has ad spends on bus stop

Honestly, I'd bet that the overlap of FB's current demographics and people who listen to radio/TV is pretty high. The gov't of Canada has ad spends on bus stops, billboards, cinemas, newspapers, Spotify... I've even seen them on mobile games. If I was Pablo, I wouldn't be very much concerned about the reach of Gov't of Canada ads.