It caters to the creative, and inspires people to overestimate the finite time they have for hobbies. They are successful, as their retail locations always hav

It caters to the creative, and inspires people to overestimate the finite time they have for hobbies. They are successful, as their retail locations always have something that holds consumer interest. * novelty: check * utility: check * perceived scarcity: check * aesthetically pleasing: check Most inventory passes most brand sanity check rules of investment. Good work folks, you put the art in artisanal. =)