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It’s hooked into instagram, so you need to look at insta’s numbers only. You’re including FB and WhatsApp. Insta’s DAU is 500 million. Naïvely: 500 million /
by jonathankoren 3y ago
It’s hooked into instagram, so you need to look at insta’s numbers only. You’re including FB and WhatsApp. Insta’s DAU is 500 million.
Naïvely:
500 million / 24 = 20.8 M / hours
5 million / 4 hours = 1.25 M / hour
Dividing, you get a 6% install rate.
I suspect the actual number is waaaay different from this due to audience bias.
Regardless, install day numbers are vanity. The real question is who is using it tomorrow, and a week from now.