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Honestly this is what I think everyone has wanted for a while. It's a stripped down version of Twitter from years ago without any of the nonsense and ads, and a

Honestly this is what I think everyone has wanted for a while. It's a stripped down version of Twitter from years ago without any of the nonsense and ads, and a straightforward ui/ux. And it already has your profile information from Instagram and everyone you already follow and/or friends with so there is little to no setup required which makes the onboarding essentially one or two taps. edit: and yes I know the irony of "no ads or nonsense" (yet), but as a way of getting people to join (in the near term) its a pro.

jtbayly 3y ago
Yeah, I'm sure there won't be ads for at least (checks watch) a few more hours.
ozfive 3y ago
What makes you think they aren't going to put ads in shortly? They are most likely trying to entice people to sign-up and will, once they get to a critical mass of engaged users, add them in.
- brookst 3y ago
  When someone gives you free ice cream, do you eat and enjoy or wring your hands that they might charge for it in the future? Of course it will get ads. Nobody expects otherwise. But right now, under the deal that is, it’s interesting enough to try.
  - djbusby 3y ago
    Yea. The same scheme heroin dealers use.
  - invalidname 3y ago
    That's a pretty problematic analogy. When someone says he will publish your book and pay you but once the book is popular he will stick his content in the middle of it and redesign it...
  - JellyBeanThief 3y ago
    I don't know if ice cream is the best metaphor. You obtain the ice cream, you eat the ice cream, you excrete the ice cream. End of saga. But social media is something you invest time and information in. You build a reputation, you form relationships with others, yada yada. You don't just stop eating the ice cream like you haven't made any commitment.
    - greyface- 3y ago
      It's not free ice cream, it's free cigarettes.
    - sshine 3y ago
      ... you lick the ice cream for a few minutes every day while your friends watch from a distance, the ice cream company monitors your behaviour and creates a profile of you. It’s a perfect metaphor.
      - lvncelot 3y ago
        Also, after a few years, the metaphorical ice cream looks exactly like the real ice cream would.
        jtode 3y ago
        It would be more accurate to say that after a few years, you have forgotten what real ice cream is like and subsist on the metaphorical one.
        Nevermark 3y ago
        Or more accurately, the meth-aphorical one. As sores and other health issues appear you remind yourself that the ice cream still delivers some good things, and your friends will only spend time with you if you all eat the same ice cream.
  - 88913527 3y ago
    The last decade has taught us to expect enshittification and we can only be left to wonder how quickly they'll execute on that process. How terrible can they make the product, without you leaving, is the min/max profitability optimization.
  - ozfive 3y ago
    I won't eat free anything anywhere because I don't want to give something else up in exchange.
  - freediverx 3y ago
    Free ice cream is the wrong metaphor. Think more in terms of cheese and mouse trap.
- notatoad 3y ago
  from theverge's interview with adam mosseri >And I assume you’ll have a similar monetization model? There will eventually be ads in there as well? >If we are successful, if we make something that lots of people love and keep using, we will, I’m sure, monetize it. And I would be confident that the business model will be ads.
  - elforce002 3y ago
    There are no stupid questions but, really? Subsidize it and then, bam! another instagram? They'll have to add photos and videos, right? Are they going to canibalize ig too? Bet money they'll integrate it to ig in a couple years.
- lanza 3y ago
  Twitter's revenue is pretty small compared to Meta's. In order for Meta to actually value the revenue generated they'll want active users to reach what Twitter had at it's peak. That's not going to be this year. And the app will have to be fantastic from a user experience point of view for awhile to grow enough to get there. So yea, duh, Meta will monetize it. But it'll be an app hellbent on growing while being subsidized by Meta until then.
  - Panini_Jones 3y ago
    I wonder how much this will cannibalize Instagram's engagement-share and thus eat away at Instagram's margins due to lack of ads. By going to Threads, I feel like I've sort of checked off that "I've visited Instagram" desire in my brain.
- weare138 3y ago
  Site so far seems broken in Firefox with tracking protection set to Strict which I'm positive is not a harbinger of things to come.
  - deleted 3y ago
    [deleted]
jahlove 3y ago
> It's a stripped down version of Twitter from years ago without any of the nonsense and ads Hold my beer...
rglullis 3y ago
> I think everyone has wanted for a while. > And it already has your profile information from Instagram. Fool me once, shame on you. Fool me twice...
Finbel 3y ago
Don't know if I consider "not having ads until people become dependant on it" a pro.
didntknowya 3y ago
i signed up but idk if i'll use it much. most are just reposted content and the usual corporate social media accounts.
kumarvvr 3y ago
They are going to put ads asap because they dont want users to experience non ads version and get used to it.
- elforce002 3y ago
  That's fb core business: ads. Do you seriously think this "new" platform won't be getting ads? C'mon man.
GolfPopper 3y ago
An information feed from the same people who have a demonstrated history of unethically manipulating their users [1] is something no one wants. 1. https://www.theatlantic.com/technology/archive/2014/06/everything-we-know-about-facebooks-secret-mood-manipulation-experiment/373648/ https://www.theatlantic.com/technology/archive/2014/06/every...
Hamuko 3y ago
>And it already has your profile information from Instagram Except that I don't have an Instagram profile because Meta social media networks are not a thing that I actually want to be on.
h11h 3y ago
The API was one of the things that made Twitter special. I don't know of any public information about Meta's API plans for this.
koonsolo 3y ago
The technology really doesn't matter that much, it's the network where the real value is. And I don't see how the Twitter network overlaps with the Instagram network. Instagram is more of a celebrity network, while Twitter an industry network.
jtode 3y ago
This thing where people basically say "I know they are only doing this for right now to get me roped in, but it's sure nice to not have to look at ads" is frankly quite disturbing. A bit like celebrating when the guy who does all the whipping gets a new whip which is currently softer than the old one, so the whippings aren't quite so bad for a while.

jtbayly 3y ago

Yeah, I'm sure there won't be ads for at least (checks watch) a few more hours.

ozfive 3y ago

What makes you think they aren't going to put ads in shortly? They are most likely trying to entice people to sign-up and will, once they get to a critical mass of engaged users, add them in.

brookst 3y ago
When someone gives you free ice cream, do you eat and enjoy or wring your hands that they might charge for it in the future? Of course it will get ads. Nobody expects otherwise. But right now, under the deal that is, it’s interesting enough to try.
- djbusby 3y ago
  Yea. The same scheme heroin dealers use.
- invalidname 3y ago
  That's a pretty problematic analogy. When someone says he will publish your book and pay you but once the book is popular he will stick his content in the middle of it and redesign it...
- JellyBeanThief 3y ago
  I don't know if ice cream is the best metaphor. You obtain the ice cream, you eat the ice cream, you excrete the ice cream. End of saga. But social media is something you invest time and information in. You build a reputation, you form relationships with others, yada yada. You don't just stop eating the ice cream like you haven't made any commitment.
  - greyface- 3y ago
    It's not free ice cream, it's free cigarettes.
  - sshine 3y ago
    ... you lick the ice cream for a few minutes every day while your friends watch from a distance, the ice cream company monitors your behaviour and creates a profile of you. It’s a perfect metaphor.
    - lvncelot 3y ago
      Also, after a few years, the metaphorical ice cream looks exactly like the real ice cream would.
      - jtode 3y ago
        It would be more accurate to say that after a few years, you have forgotten what real ice cream is like and subsist on the metaphorical one.
        Nevermark 3y ago
        Or more accurately, the meth-aphorical one. As sores and other health issues appear you remind yourself that the ice cream still delivers some good things, and your friends will only spend time with you if you all eat the same ice cream.
- 88913527 3y ago
  The last decade has taught us to expect enshittification and we can only be left to wonder how quickly they'll execute on that process. How terrible can they make the product, without you leaving, is the min/max profitability optimization.
- ozfive 3y ago
  I won't eat free anything anywhere because I don't want to give something else up in exchange.
- freediverx 3y ago
  Free ice cream is the wrong metaphor. Think more in terms of cheese and mouse trap.
notatoad 3y ago
from theverge's interview with adam mosseri >And I assume you’ll have a similar monetization model? There will eventually be ads in there as well? >If we are successful, if we make something that lots of people love and keep using, we will, I’m sure, monetize it. And I would be confident that the business model will be ads.
- elforce002 3y ago
  There are no stupid questions but, really? Subsidize it and then, bam! another instagram? They'll have to add photos and videos, right? Are they going to canibalize ig too? Bet money they'll integrate it to ig in a couple years.
lanza 3y ago
Twitter's revenue is pretty small compared to Meta's. In order for Meta to actually value the revenue generated they'll want active users to reach what Twitter had at it's peak. That's not going to be this year. And the app will have to be fantastic from a user experience point of view for awhile to grow enough to get there. So yea, duh, Meta will monetize it. But it'll be an app hellbent on growing while being subsidized by Meta until then.
- Panini_Jones 3y ago
  I wonder how much this will cannibalize Instagram's engagement-share and thus eat away at Instagram's margins due to lack of ads. By going to Threads, I feel like I've sort of checked off that "I've visited Instagram" desire in my brain.
weare138 3y ago
Site so far seems broken in Firefox with tracking protection set to Strict which I'm positive is not a harbinger of things to come.
- deleted 3y ago
  [deleted]

jahlove 3y ago

> It's a stripped down version of Twitter from years ago without any of the nonsense and ads Hold my beer...

rglullis 3y ago

> I think everyone has wanted for a while. > And it already has your profile information from Instagram. Fool me once, shame on you. Fool me twice...

Finbel 3y ago

Don't know if I consider "not having ads until people become dependant on it" a pro.

didntknowya 3y ago

i signed up but idk if i'll use it much. most are just reposted content and the usual corporate social media accounts.

kumarvvr 3y ago

They are going to put ads asap because they dont want users to experience non ads version and get used to it.

elforce002 3y ago
That's fb core business: ads. Do you seriously think this "new" platform won't be getting ads? C'mon man.

GolfPopper 3y ago

An information feed from the same people who have a demonstrated history of unethically manipulating their users [1] is something no one wants. 1. https://www.theatlantic.com/technology/archive/2014/06/everything-we-know-about-facebooks-secret-mood-manipulation-experiment/373648/ https://www.theatlantic.com/technology/archive/2014/06/every...

Hamuko 3y ago

>And it already has your profile information from Instagram Except that I don't have an Instagram profile because Meta social media networks are not a thing that I actually want to be on.

h11h 3y ago

The API was one of the things that made Twitter special. I don't know of any public information about Meta's API plans for this.

koonsolo 3y ago

The technology really doesn't matter that much, it's the network where the real value is. And I don't see how the Twitter network overlaps with the Instagram network. Instagram is more of a celebrity network, while Twitter an industry network.

jtode 3y ago

This thing where people basically say "I know they are only doing this for right now to get me roped in, but it's sure nice to not have to look at ads" is frankly quite disturbing. A bit like celebrating when the guy who does all the whipping gets a new whip which is currently softer than the old one, so the whippings aren't quite so bad for a while.