>> I am not sure how the non-tech masses book their trips My non techie friends and family do everything on their phone. From my teenage nieces and nephews, to

>> I am not sure how the non-tech masses book their trips My non techie friends and family do everything on their phone. From my teenage nieces and nephews, to my 75 year old parents and in laws, they are far far far more comfortable on phone, which they feel they understand, than on a computer, which they feel is scary and mysterious and dangerous. (I'm not saying I agree with that ; that's just a perception we have groomed in them). They do their banking and purchases and mortgages and trips on a teeny little screen, even teenier keyboard. And here's the thing, they're good at it. It works! Vast majority of time they accomplish what they want effectively and efficiently. Turns out I'm a massive exception. I just feel claustrophobic and enclosed and uncertain without my computer which is my comfort zone. I have a friend in royal Bank of Canada and they have terminology for that - I forget the details but it's something like shoulders down vs shoulders up. They have detailed stats on what are peoples preferences in doing stuff on phone vs computer. Apparently in Canada people do vast majority on phone except in usa. Apparently that makes Canadians odd - they say Americans and a lot of world does their mortgages on phone too. I found that shocking until I realized my wife and sister do too