I don’t think meta description or keywords would work anymore. Their problems were the original reason PageRank was developed in the first place. There will alw

I don’t think meta description or keywords would work anymore. Their problems were the original reason PageRank was developed in the first place. There will always be a very long tail of documents that match a query, so you need some outside information to rank their relevance and value. In fact, spammy keyword-stuffed articles are likely to be better matches since authentic content probably won’t be trying to game the ranking algorithm. Unfortunately now that Google so thoroughly dominates search, their perverse incentive to rank garbage ad-saturated listicles highly is not mediated by user behavior (to leave). This warning was also noted in the original PageRank paper.