4 ms·
Most reports have classified ads at at least 1/3 of total ad revenue for newspapers. Some sources show higher but none lower.
by wvenable 3y ago
Most reports have classified ads at at least 1/3 of total ad revenue for newspapers. Some sources show higher but none lower.
- smcin 3y agoI doubt it, esp. if you mean US newspapers; can you cite any source? AFAIK the trend of the last 3 decades has been first Craiglist then Yahoo then FB and apps hollowed out local newspaper classified ads, especially in the US. Here's data for 2013-2021 from US Census Service Annual Survey (SAS) for "Breakdown of Revenue by Advertising Type: Newspapers Advertising Space - Classified Advertising for Newspaper Publishers, All Establishments" [0]. Seems to show newspaper classified revenue is seriously sliding. If we only saw the numbers for local newspapers, probably even worse. [0]: https://fred.stlouisfed.org/series/RPCNCAEF51111ALLEST https://fred.stlouisfed.org/series/RPCNCAEF51111ALLEST