It would be a foolish person to build their company in the success of another than have no say about. The local farmer sells to 10 shops. Each shop buys from 1

It would be a foolish person to build their company in the success of another than have no say about. The local farmer sells to 10 shops. Each shop buys from 10 farmers. Sure you can hitch your wagon. It’s a massive risk, sometimes unavoidable. It makes perfect sense to diversify your supply chain.