A friend of mine was working on a contract project for a major Canadian telco. The project was almost entirely complete, just a few things left to get the clien

A friend of mine was working on a contract project for a major Canadian telco. The project was almost entirely complete, just a few things left to get the client to sign off on the project and go live. None of the people involved on the telco side had a huge interest in this project; it was just something else that was going on. Then, suddenly, it seems as though they realized that this small project was the CEO's pet project. Overnight, everyone involved suddenly had opinions on what could be changed to be better, to be friendlier. Change the colors, the fonts, the layout, move things around, pick a different image, back and forth. As soon as there was an opportunity to attach their name in a place the CEO might see, everyone was clamoring to make some kind of a difference as soon as possible. In the end, it delayed the project by weeks and wasted huge amount of my friend's agency's time trying to push back on all of these changes on things that had already been approved, or which didn't need to be changed. Incredibly gross.