Given the short attention spans of today and the unlikeliness that your audience will remember to come back for your follow up communication, I’d say an initial

Given the short attention spans of today and the unlikeliness that your audience will remember to come back for your follow up communication, I’d say an initial press release is a good time and place to remind folks that there’s a bigger issue at play and this is just one example of it. If letting the bigger issue go ignored and unaddressed means more children will act like this, they have a duty to mention the threat to the public.