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Same reason it, and other governments advertise programs, PSAs, etc, on television, YouTube, etc. It reaches eyeballs.
by vkou 3y ago
Same reason it, and other governments advertise programs, PSAs, etc, on television, YouTube, etc. It reaches eyeballs.
- betaby 3y agoWe have tax-backed CBC for that (+other tax supported media)
- vkou 3y agoWhich doesn't reach people who don't watch CBC/listen to CBC radio. Many young people don't do either. Most government advertising is brand/awareness advertising, which is pretty cheap when other brands aren't competing for the same keywords as you. And the cost of running a government ad on CBC is non-zero. It could be occupying space used for a program people actually want to watch/listen to.