Maybe I'm confused - I've always seen the brogrammer thing as firmly tongue-in-cheek, dripping in irony, and primarily poking fun at "bro" culture. Have I got i

Maybe I'm confused - I've always seen the brogrammer thing as firmly tongue-in-cheek, dripping in irony, and primarily poking fun at "bro" culture. Have I got it completely wrong, or is this one of those things where a meme peaks in popularity, and people start to take it at face value rather than ironically?