Supply chain into consumers is brutal: retail outlets mark up products by 100% (ie you sell them something for $100, they sell it for $200). If you use a distr

Supply chain into consumers is brutal: retail outlets mark up products by 100% (ie you sell them something for $100, they sell it for $200). If you use a distributor, that's another 100% markup. 10x BoM on consumer price means that some of your biggest sales channels to consumers (BestBuy, Walmart, Target) are paying you 25-33% of what they get from customers. To get your own markup, you need 8x BoM.