They're trying to avoid the equivalent of "Researchers find out deep fried Twinkies are actually healthy for you!" types of messages being spread because of the

They're trying to avoid the equivalent of "Researchers find out deep fried Twinkies are actually healthy for you!" types of messages being spread because of the sensitive nature of the topic. Careful communication of their findings is important so that they don't get blown out of proportion and misinterpreted.