Because it wasn't normal. The time I saw it, it wasn't at the seats like the other comments are suggesting. It was at the ticket line, an old couple who didn'

Because it wasn't normal. The time I saw it, it wasn't at the seats like the other comments are suggesting. It was at the ticket line, an old couple who didn't understand why they had to pick a seat, or what the screen in front of them represented, or something like that. I don't remember how that was resolved but they did end up getting a ticket and going in. After seeing that I'm assuming there were people who didn't bother and went somewhere else.