More companies need to utilize different brand names when launching vastly different products. If there was a service called “Comcast (Stream / Video / Watch /

More companies need to utilize different brand names when launching vastly different products. If there was a service called “Comcast (Stream / Video / Watch / Play),” the numbers would be in the toilet; but they brand their streaming platform as “Peacock” and it’s quite respectable. Had Amazon named their service something unique, and announced it as some sort of bonus subscription you get as part of Prime (or something you can subscribe to separately), I wonder if more people would watch. It would also help separate the streaming platform from the concept of “Purchase a movie through Amazon.”