Well, that is indeed so; there are easily 15k+ crms out there to. So when they checked the top 10 on google and didn’t find a fit, people often just think ‘wow,

Well, that is indeed so; there are easily 15k+ crms out there to. So when they checked the top 10 on google and didn’t find a fit, people often just think ‘wow, there is a hole in the market’ or ‘we need a custom solution as nothing fits’ and build one. In London alone, I know over 100 crm implementations, most are internal, some saas, but all doing the same thing.