The value in shipping a v0 is the learnings, not the revenue. It will probably cost apple more to bring this to market than they will make, even if you consider

The value in shipping a v0 is the learnings, not the revenue. It will probably cost apple more to bring this to market than they will make, even if you consider everything up until now a sunk cost. But once you get a product in market, you start to understand things about the future of that market.