Mastodon was absolutely doomed from the start due to the name alone. I despise the superficiality of our society at least as much as anybody else, but I worked

Mastodon was absolutely doomed from the start due to the name alone. I despise the superficiality of our society at least as much as anybody else, but I worked in advertising for 6 years and I'm under no delusions about what happens when you willfully ignore the repercussions of such a superficial society.