Everyone is figuring it out and there's no one 'true' answer. The earlier on you are, the simpler your assumptions might be to test; they become more complex ov

Everyone is figuring it out and there's no one 'true' answer. The earlier on you are, the simpler your assumptions might be to test; they become more complex over time. The first question to ask is to understand where you're starting from in your knowledge of the problem. What is the objective of your research? Assuming you know who your competitors are and your objective is to know their shortcomings to differentiate your product, you might need to do this as there may be many products in this space. Try to find places where people have spoken about the shortcomings of your competitors' product online. This should give you an initial baseline of some problems you might want to solve first, or at least some problems to validate because you assume no one else is addressing them. Use the insights gained from that research as the answer to an equation where you've been given the answer first but are now looking for the question it answers. Generate questions to help validate whether that's the right problem to solve. Start finding people to speak with on LinkedIn, Twitter, etc., ask questions and gain insights. Do they match? Is there anything new? Which problems seem the most painful for the person you spoke to? Validate that on social media and repeat the cycle. You can get help at: https://contrarian.ai https://contrarian.ai, where they are looking for a few customers to work with to start validating their hypothesis.