It's hard to tell what your target market is. Much of the marketing material on your website seems to be aimed at general consumers with difficult-to-ship item

It's hard to tell what your target market is. Much of the marketing material on your website seems to be aimed at general consumers with difficult-to-ship items. How much "hand holding" do you offer them, given the fact that owner/operator truck drivers aren't really known for their high standard of customer service? Why would I use your site instead of a specialist transport company? Your homepage is far too busy, and I think there is too much reliance on images which don't add any value to the content. Try this exercise: try to write a caption for each image you have. If it is hard to come up with one that makes sense and fits with the rest of your content, the image probably isn't adding value.